Review Analysis, Customer Satisfaction

The Hidden Gems of App Reviews and How This Goldmine of Information Can Help You to Improve Your Mobile Application

No matter what industry you’re in, outperforming your competition and listening to your customers is the only chance you have of surviving in the competitive global economy of today. The more the market is saturated, the more this is true. The solution is knowing where you stand in relation to what your competitors are offering and constantly upgrading your services to be either better, more cost-effective, or both. In fact, your very own customers are telling you exactly what you need to do next, but too many business owners are making the mistake of not taking the time to listen when they speak.

Today, we will show you exactly how you can do all that at the click of a button and help you discover a goldmine of valuable information that was hiding in plain sight… until now.

Letting the facts guide you

In the past, a typical app development startup would have to gather all of this data by hand. There were no AI-powered tools or industry-grade analysis services around, so imagine having to spend countless days in front of a computer screen, trying to uncover all of the customers’ wishes and common complaints (and that’s not even covering the time it would take you to develop your own, superior version of the product).

Much to some people’s surprise, the most successful startups are achieving their successes by building upon what is proven to work and doing it even better rather than doing things completely differently and trying to reinvent the wheel. One of their closely guarded secrets is analyzing their competitor’s app reviews, a powerful, yet under-utilized method of refining one’s products and services. To become a success story yourself, you must follow their example and avoid slipping into mediocrity. The good news is, the pitfalls are rather well-known, thus making them easier to avoid.

Understanding the top reasons why startups fail

In no particular order of importance, this boils down to one or more of the following reasons:

  • Poorly chosen target audience. Even if you’ve developed the perfect product, you won’t get far if the audience you’re marketing to simply isn’t interested in it.

  • Lack of research. Many develop the product first without checking the strength of the competition or whether there is a market for it at all. Ideally, you should be looking for a market that’s not overly saturated and full of hungry buyers that would love to hand over their money if your products or services are designed to solve their most dire problems

  • Failure to establish the right relationship with prospective clients. How they see you is determined by how well you’ve established your brand.

Did you know an estimated 90% of startups will fail? But we are not here to discourage you; once you realize the importance of what important pieces of the puzzle most of them are missing out on, it will become easy to avoid the mistakes they’ve been making.

Is your business having an open dialogue with your clients?

To maximize your chances of success, you should exclude as much guesswork from the equation as possible. This is why having an open dialogue with your ongoing and potential clients is the secret sauce that will propel you to success.

By letting the customers tell you what they are looking for, you not only gain free knowledge on what you should be working on, it also positions your company in a good light so others will perceive you as being helpful, respectful, professional, and all the qualities you’d want others to associate with it.

One of the key approaches to doing this is taking the time necessary to gather their feedback, respond to it, then take what you’ve learned right back to the development team. After that, you can dig even deeper and repeat the process by analyzing the competing apps.

Customer reviews are one of the most important channels of communication between businesses and customers

What if there was a way to get the market to reveal exactly what it wants to see in an app and spoon-feed the information straight to your development team?

What if you could discover the key points of what people are saying about apps already present on Google and Apple’s official app store and boil it down to the following most common elements:

  • Bug reports
  • Feature requests
  • Feature evaluations
  • Praise
  • Other

Thanks to technological developments of the recent times, this is now a reality. You’ll be delighted to know there is a new, machine learning and AI-powered tool on the market that can do everything stated above.


Introducing Applysis.io — the tool that will do all the heavy lifting of review and feedback analysis for you at the click of a button

Having analyzed more than 11,000 app reviews from both Google Play and Apple App store to gain an understanding of what types of apps are getting the most useful reviews, Applysis is an industry-grade solution for completely automated customer feedback analysis. At any time you desire, you can analyze any mobile app from Apple or Google’s app store and gain valuable insights into what the users are saying about it.

By trying it out yourself, you’ll see that the following categories are a treasure trove of information:

  • Education — Books, Education, Art & Design
  • Business — Finances, Business, Productivity
  • Sports & Health — Sports, Health & Fitness, Medical, Parenting

Of course, you are by no means limited to the above — you are free to analyze any app in the marketplace.

By utilizing this high-performing AI-powered tool, you can get an overview of the key things people are loving and/or criticizing about your competitors’ apps as well as those you’ve developed yourself (plus their top requested features) and have it in front of your eyes in a matter of minutes. If you were to hire a market researcher to do it the good old fashioned way, this could take days or even weeks to complete (and you’d have to pay a small fortune to compensate their time and expertise). As an added bonus, it also supports importing Excel spreadsheets and CSV files if you’re looking to analyze a larger set of data and narrow it down to key points.

Conclusion

As you can see, listening closely when the customers speak is paramount to your success and there is no better way to do it than tapping into the hidden goldmine of valuable insights that has been in front of our eyes all along, yet remained unnoticed to all but the most successful of entrepreneurs. Given how Applysis.io can help you fully automate the task, why go waste countless weeks doing gruntwork when your time could be better spent polishing your own apps?